#TBT LEGO Imagine Ads Recreated Iconic Artworks

Throwback to this 2014 Lego Campaign produced by Geometry Global that had all the makings of what Lego has stood for over the years: imagination and creativity.

The man behind this clever project was Italian designer Marco Sodano, who became Internet-famous for his pixelated series of famous paintings recreated with LEGOs to convey the belief that “every child with LEGO can become a great artist like Da Vinci and Vermeer.”

What started as a side project for Sodano turned into a full blown official Lego Campaign. How cool is that?

lego-van-gogh

lego-american-gothic

lego-mona-lisa

lego-son-of-man

Credits:

Advertising Agency: Geometry Global, Hong Kong
Creative Director: Kenny Blumenschein
Art Director: Marco Sodano

Here are two more pieces Sodano created after the campaign ran with the previous 4 images.

lego-cecillia-gallerani

Leonardo da Vinci – Cecillia Gallerani

lego-vermeer

Vermeer – Girl with a pearl earring

via The Inspiration / Adweek

Corso Zundert Parade Celebrates Van Gogh with Millions of Flowers

Corso Zundert

Photo credit: Erwin Martens

The Netherlands renowned Corso Zundert Parade rode beauty upon beauty through the streets of Zundert. Millions of giant dahlia bulbs adorned massive floats inspired by the works and life of Van Gogh – after all, it is the iconic painter’s hometown and the Holland tourism board has declared 2015 the year of Van Gogh.

The Zundert Flower Parade is but one of the many events planned this year to commemorate the region’s 125-year influence of van Gogh.  After a whole year of work and preparations, the parade is celebrated on the first Sunday of September.  The parade dates back to 1936, celebrating the region’s reputation as a global supplier of the dahlia bulb.  Each and every dahlia is individually affixed to the floats, which uses about 400,000 flowers per design.  The art of building the floats has been passed down from generation to generation, each one is designed and built by volunteers, even down to the cultivation of the dahlias.

 

Corso Zundert_Van Gogh Self Portrait

Photo credit: Werner Pellis

Corso Zundert Flower Parade

Photo credit: Werner Pellis

aparade_ErwinMartens3

Photo credit: Erwin Martens

aparade_WernerPellis2

Photo credit: Werner Pellis

aparade_WernerPellis3

Photo credit: Werner Pellis

flowers-7

Photo credit: Erwin Martens

Corso Zundert

Photo Credit: Malou Evers

Corso Zundert

Photo Credit: Malou Evers

flowers-4

Photo Credit: Malou Evers

 

via My Modern Met

Luminous Bike Path gives Gentle Nod to Van Gogh’s Starry Night

Dutch designer Daan Roosegaarde’s – known for developing the Netherlands first glow-in-the-dark Smart Highway has designed a new cycle path inspired by Vincent Van Gogh’s painting Starry Night.

The Van Gogh-Roosegaarde Bicycle Path opened yesterday in Nuenen [The Netherlands]. The cycle path is illuminated with swirling patterns, coated with a special paint that uses energy (gathered from near by solar panels) during the day to glow after dark. LEDs curve alongside of the paths turns to generate extra light when the weather doesn’t allow the panels to charge the surface to its full capacity.

Very poetically, the swirling paths that reference the patterns in Starry Night, go right through the Dutch province of Noord Brabant, where the artist was born and raised.

Via Dezeen

 

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photo (3)

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