DaKu’s Creative Ad Takeover

daku hyderabald ad takeover

DAKU means bandit…and this one commonly get referred to as the Indian Banksy.  The well-known graffiti artist started tagging in Delhi around 2009 – since then Daku has continued to make a name for himself through his socio-political wheat pastes and the complexities of his ever morphing tag.

Daku a former sign painter in Gujarat, studied typography in Art College.  His street style combines a fascination with typography with oversized messages that intended to “make people think”.

We thought it was time to check back in on India’s popular street artist, and see he’s been up to.  And we’re loving these funny takes on the daily bombardment of billboard ads.  Dubbed The Advertising Project , 5 ads have shown up around Parade Ground and the Khairatabad flyover in Hyderabad.  The project was done in collaboration with St+art India (Dia Metha Bhupal & Daku).

 

Check it: Instagram

 

A post shared by Offical DAKU Page (@daku156) on

A post shared by Offical DAKU Page (@daku156) on

A post shared by Offical DAKU Page (@daku156) on

A post shared by Offical DAKU Page (@daku156) on

The New Symbol of Mumbai is Giving us Feels

Love-Mumbai-Bandra-Reclamation

In it’s permanent placement at the Promenade at Bandra Reclamation

It’s India’s first typographic art installation to represent the city – perfect for a city marching into a vibrant cultural reclamation. Public art is thriving like never before in India and the new symbol of Mumbai is giving us real Milton Glaser (designer of the I heart NY logo) vibes; turning the heart into an iconic feeling of love for a destination.

The artist, Rocky, a type designer, found his inspiration in the perfect symmetry of the Devanagari letter लव (LA). “The form of the letter लव ‘LA” in Devanagari is such that deliberately if you join two terminals together, it becomes a heart with a shirorekha (top line in Devanagari script) …this powerful icon cuts across demographics and language barriers…This public installation is a monument of love dedicated by the citizens of Mumbai to the city as a mark of their undying love for each other. Love Mumbai and Mumbai will always love you back.”*

Rocky had been playing around with versions of this fun Hinglish script for a while. In 2010, he styled this photoshoot, using the Devanagari letter लव (LA) to mirror the coy n’ playful way of how love is depicted in Indian cinema (you know, Bollywood).

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“The mood of the photo shoot and style was the clichéd image of how love is depicted in Indian cinema.”

Rekha-Silsila

Falling in love by a tree is a popular image in Bollywood films.

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Oh it’s a thing.

He was finally able to translate this idea into a full scale installation for a collaboration with St+art India Foundation for the Kala Ghoda Arts Festival 2016.  It quickly became a media sensation prompting an online petition to make the installation a permanent part of the Mumbai landscape – a symbol to represent the city of Mumbai.  Now the installation sits at its permanent home, at the Bandra Reclamation.

How does Rocky feel about having his work becoming a new symbol for Mumbai?

“… I did this for the sake of art rather than money. Like Picasso said, “The meaning of life is to find your gift. The purpose of life is to give it away.” This is my small contribution to beautify the city and I would be happy if my design makes people happy and puts a smile on their faces.”

Love-Mumbai-Collage

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*Read the full interview with Rocky about the installation here.
Rocky: Website
via Kulture Shop