The New Symbol of Mumbai is Giving us Feels

Love-Mumbai-Bandra-Reclamation

In it’s permanent placement at the Promenade at Bandra Reclamation

It’s India’s first typographic art installation to represent the city – perfect for a city marching into a vibrant cultural reclamation. Public art is thriving like never before in India and the new symbol of Mumbai is giving us real Milton Glaser (designer of the I heart NY logo) vibes; turning the heart into an iconic feeling of love for a destination.

The artist, Rocky, a type designer, found his inspiration in the perfect symmetry of the Devanagari letter लव (LA). “The form of the letter लव ‘LA” in Devanagari is such that deliberately if you join two terminals together, it becomes a heart with a shirorekha (top line in Devanagari script) …this powerful icon cuts across demographics and language barriers…This public installation is a monument of love dedicated by the citizens of Mumbai to the city as a mark of their undying love for each other. Love Mumbai and Mumbai will always love you back.”*

Rocky had been playing around with versions of this fun Hinglish script for a while. In 2010, he styled this photoshoot, using the Devanagari letter लव (LA) to mirror the coy n’ playful way of how love is depicted in Indian cinema (you know, Bollywood).

03-Akshraya-Type-Camp

“The mood of the photo shoot and style was the clichéd image of how love is depicted in Indian cinema.”

Rekha-Silsila

Falling in love by a tree is a popular image in Bollywood films.

ohitsathing

Oh it’s a thing.

He was finally able to translate this idea into a full scale installation for a collaboration with St+art India Foundation for the Kala Ghoda Arts Festival 2016.  It quickly became a media sensation prompting an online petition to make the installation a permanent part of the Mumbai landscape – a symbol to represent the city of Mumbai.  Now the installation sits at its permanent home, at the Bandra Reclamation.

How does Rocky feel about having his work becoming a new symbol for Mumbai?

“… I did this for the sake of art rather than money. Like Picasso said, “The meaning of life is to find your gift. The purpose of life is to give it away.” This is my small contribution to beautify the city and I would be happy if my design makes people happy and puts a smile on their faces.”

Love-Mumbai-Collage

06-Kalaghoda-Interaction

*Read the full interview with Rocky about the installation here.
Rocky: Website
via Kulture Shop

 

OLEK explores issues of women’s empowerment in INDIA

Olek Image_Photo Credit Pranav Mehta

Crochet artist OLEK is in New Delhi working on a massive project for the ongoing St+art Delhi Street Art Festival. Within the first few days of her arrival in India, Olek held workshops on crochet techniques with volunteers and women from several different organizations.

Olek, whose work often examines sexuality, feminist ideas and the evolution of communication is collaborating with a number of other women who have volunteered. Together they are crocheting thousands of meters of yarn and fabric at a workshop in South Extension.

Since then, the women have been given several meters of fabric, which they take back home with them and crochet into hearts and butterflies and other forms, which will all, be used to make a larger artwork for the project. This project aims to bring attention to the temporary night shelters “Raine Basera” which have been setup throughout the city; it also explores the issues of women empowerment. The women workers involved range from housewives, working professionals to students – across a diverse socio-economic background.

“The government has taken a great initiative by setting up homeless shelters all across the city, but a majority of people are unaware of their existence. Olek is an iconic name in the global street art community and her projects are always vibrant and work around empowering women. Through this project we aim to draw the attention of the whole city towards this positive initiative, while working with women from different walks of life to bring this project to life,” says Akshat Nauriyal, Content Director, St+art Delhi.

OLEK will install this one-of-a-kind project on the family night shelter – about 40 ft long and 8 foot high – in the Sarai Kale Khan area of New Delhi on March 17th.

Thanks to St+art Delhi, we can give you a peek at the making of her final piece.

 

Olek Profile (2)_ Photo Credit Pranav Mehta

Olek_Workshop_India

Olek_Workshop_India(2)

Follow St+art Foundation at:

Instagram: Instagram.com/startindia

Facebook- https://www.facebook.com/startindiafoundation