The New Symbol of Mumbai is Giving us Feels

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In it’s permanent placement at the Promenade at Bandra Reclamation

It’s India’s first typographic art installation to represent the city – perfect for a city marching into a vibrant cultural reclamation. Public art is thriving like never before in India and the new symbol of Mumbai is giving us real Milton Glaser (designer of the I heart NY logo) vibes; turning the heart into an iconic feeling of love for a destination.

The artist, Rocky, a type designer, found his inspiration in the perfect symmetry of the Devanagari letter लव (LA). “The form of the letter लव ‘LA” in Devanagari is such that deliberately if you join two terminals together, it becomes a heart with a shirorekha (top line in Devanagari script) …this powerful icon cuts across demographics and language barriers…This public installation is a monument of love dedicated by the citizens of Mumbai to the city as a mark of their undying love for each other. Love Mumbai and Mumbai will always love you back.”*

Rocky had been playing around with versions of this fun Hinglish script for a while. In 2010, he styled this photoshoot, using the Devanagari letter लव (LA) to mirror the coy n’ playful way of how love is depicted in Indian cinema (you know, Bollywood).

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“The mood of the photo shoot and style was the clichéd image of how love is depicted in Indian cinema.”

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Falling in love by a tree is a popular image in Bollywood films.

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Oh it’s a thing.

He was finally able to translate this idea into a full scale installation for a collaboration with St+art India Foundation for the Kala Ghoda Arts Festival 2016.  It quickly became a media sensation prompting an online petition to make the installation a permanent part of the Mumbai landscape – a symbol to represent the city of Mumbai.  Now the installation sits at its permanent home, at the Bandra Reclamation.

How does Rocky feel about having his work becoming a new symbol for Mumbai?

“… I did this for the sake of art rather than money. Like Picasso said, “The meaning of life is to find your gift. The purpose of life is to give it away.” This is my small contribution to beautify the city and I would be happy if my design makes people happy and puts a smile on their faces.”

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*Read the full interview with Rocky about the installation here.
Rocky: Website
via Kulture Shop

 

More from Images Mumbai’s Month Long Street Art Festival!

We’re coming into the homestretch of St+art India’s month long street art festival in Mumbai – aptly named St+art Mumbai.

Mumbai’s month long street art festival (Nov 7th -30th) has welcomed some of the most talented Indian & International street artists to transform their buzzing city with murals, installations, workshops, and performances. The festival’s goal is to promote street art on Indian landscapes as well as provide a platform for artists to collaborate on a global level. Since Nov 7th, I’ve referenced the hashtag #startmumbai hundreds of times – each time I was surprised and elated to see not only the range of art but the different ways people captured and responded to the work. Whether walking out of their homes to watch or taking a quick snapshot on the way to work; Mumbai was watching…and so were we.

Here’s a roundup of pictures from weeks two and three of the festival.

Various locations in Bandra, Dharavi, Kala Ghoda, Pedder Road and Versova and will also be featured as a part of the Street Art Project by Google.

Keep up with Mumbai’s Street Art Festival with these links – Facebook: www.facebook.com/startindiafoundation / Website: www.st-artmumbai.org / Hashtag- #startmumbai

Thanks again to St+art Mumbai for keeping us in the loop! Special thanks to all art lovers that allowed us to use their amazing Instagram shots!

Photo credit  – Akshat Nauriyal (unless otherwise noted)

 

Featured Links!

 

 

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Artist: ANO / Based out of: Taipei, Taiwan

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Artist: ANO / Photo Credit @udaykhambadkone

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Artist: Anpu / Based: DELHI, INDIA

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Artist: Anpu / Photo Credit @startindia

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Artist: Gomez / Based: ROME, ITALY

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Artist: Gomez / Photo Credit: @_niddee_

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Artist: Yantr / Based: ASSAM, INDIA

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Artist: Tona / Based: HAMBURG, GERMANY

Tika

Artist: Tika / Based: ZURICH, SWITZERLAND

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Artist: Tika / Photo Credit: @mycrotchetyluv

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Artist: Dome / Based: KARLSRUHE, GERMANY

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Artist: Dome / Photo Credit: @mmehul19

 

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Artist: Daan Botlek / Based: ROTTERDAM, NETHERLANDS

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Artist: Daan Botlek / Photo Credit: @askate92

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Artist: Daan Botlek / Photo Credit: @startindia

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Dharavi Workshop

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TONA at the Dharavi Workshop

Filthy Lurker’s Green Tentacled Monster Attacks Jidal Mansion

Lurker's Green Tentacled Monster Attacks in Indi

Lurker's Green Tentacled Monster Attacks in Indi

Lurker’s Green Tentacled Monster Attacks again…

That’s right, the Jidal Mansion (as in, Steel magnate Sajjan Jindal) in Mumbai has been Lurked!  

Street artist, Filthy Lurker has popped up in India with his trademark inflatable green octopus. One look on Instagram (#startmumbai) and you can see folks are having a blast capturing the over sized tentacles spilling out of the windows and off the balcony .

Lurker’s installation is part of the month long street art exhibition hosted by St+art Mumbai – bringing over 20 artists from around the world to Mumbai to share in the celebration… don’t you just love it when art attacks!

St+art India Website

Lurker Website

Project Hashtag #startmumbai

Lurker's Green Tentacled Monster Attacks in Indi

Images from the first week of Mumbai’s Street Art Festival

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St. Jude Bakery mural was done by artist & illustrator, Pedro Campiche aka @akacorleone

The goings on in Mumbai right now involve a lot of paint flinging and aerosol spraying.

After its successful first edition in Delhi, the St+art India foundation has brought their popular street art festival to Mumbai.  ‘Over the month of November 2014, Mumbai will see some of the most talented Indian & International street artists transform this already buzzing city with murals, installations, workshops, performances, walks and talks on the street. The festival aims to promote street art on Indian landscapes as well as provide a platform for artists to collaborate on a global level.’  Various locations in Bandra, Dharavi, Kala Ghoda, Pedder Road and Versova and will also be featured as a part of the Street Art Project by Google.

Here are some of the first pictures of the murals completed during week one of the festival.

Keep up with Mumbai’s Street Art Festival with these links – Facebook: www.facebook.com/startindiafoundation / Website: www.st-artmumbai.org / Hashtag- #startmumbai

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Artist: Pedro Campiche / Website / Instagram

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Amitabh Kumar mural in progress in Bandra.

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Amitabh Kumar ( @amitabhkumar ) working on his mural in Bandra, Mumbai.

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Artist: Amitabh Kumar / Website / Instagram

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Anpu & Nora in front of their mural.

Artist: Tika / Website / Facebook

Artist: Anpu / Website

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Tika & Anpu’s finished mural in Pali Village.

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Swiss artist,Tika + Dehli based artist, Anpu collaborate on this piece in Bandra.

 

Thanks to St+art Mumbai for all the media goodies.

Cool Photo Credit:  Akshat Nauriyal