Throwback to this 2014 Lego Campaign produced by Geometry Global that had all the makings of what Lego has stood for over the years: imagination and creativity.
The man behind this clever project was Italian designer Marco Sodano, who became Internet-famous for his pixelated series of famous paintings recreated with LEGOs to convey the belief that “every child with LEGO can become a great artist like Da Vinci and Vermeer.”
What started as a side project for Sodano turned into a full blown official Lego Campaign. How cool is that?
Advertising Agency: Geometry Global, Hong Kong
Creative Director: Kenny Blumenschein
Art Director: Marco Sodano
Here are two more pieces Sodano created after the campaign ran with the previous 4 images.