James Franco’s weird new performance art video, entitled “James Franco reimagined the Della Robbia,” is a four-minute goo-drenched ode to renaissance sculpture, where people posed as sculptures, are doused in dripping clear gloss.
Franco released the video in response to Italian Renaissance ceramics as a part of Sotheby’s Artist Response series for their show, Glazed: The Legacy of the Della Robbia. For it, Franco reimagined the works of famous Italian Renaissance artist family, the Della Robbia, to create living icons.
Franco said: “For centuries, sculpture has been used decoratively and as iconography. The Della Robbia family created sculptures that take on both of those roles.”
“I was immediately struck by the vibrancy and shine of the glaze of the Della Robbia sculptures in this show, especially the human forms frozen in time as icons. To mimic and modernise these sculptures, I wanted to create living icons emphasising the glazing process,” he added. “I filmed them in slow motion so the viewer relishes in the passage of time and can imagine the tangible feeling of the liquid covering each living sculpture.
The show is on view at Sotheby’s New York through November 18th.