#TBT LEGO Imagine Ads Recreated Iconic Artworks

Throwback to this 2014 Lego Campaign produced by Geometry Global that had all the makings of what Lego has stood for over the years: imagination and creativity.

The man behind this clever project was Italian designer Marco Sodano, who became Internet-famous for his pixelated series of famous paintings recreated with LEGOs to convey the belief that “every child with LEGO can become a great artist like Da Vinci and Vermeer.”

What started as a side project for Sodano turned into a full blown official Lego Campaign. How cool is that?

lego-van-gogh

lego-american-gothic

lego-mona-lisa

lego-son-of-man

Credits:

Advertising Agency: Geometry Global, Hong Kong
Creative Director: Kenny Blumenschein
Art Director: Marco Sodano

Here are two more pieces Sodano created after the campaign ran with the previous 4 images.

lego-cecillia-gallerani

Leonardo da Vinci – Cecillia Gallerani

lego-vermeer

Vermeer – Girl with a pearl earring

via The Inspiration / Adweek