HOW’S ABOUT A PANTONE COLOR CODED BREW?

It would make it considerably easier to order a 1595 C than say the usual menu of 25 different crafted brews that take me 20 minutes to decipher before I can taste. Spanish creative agency, Txaber reimagined beer label designs by packaging them as a Pantone-inspired brew, each brew was matched to a corresponding Pantone color.

Right now it’s just a concept, but these trendy brew cans seemed destined show up at a hipster bar near you. What can I say, the typeface (Hipstelvetica – created by Spanish typographer José Gomes) sealed it’s fate.

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via BoingBoing